What you provide
- Face reference imageReference for the on-camera faceOptional
- App screenshotScreenshot of the app screenRequired
- Scene imageScene or backdrop referenceOptional
This template delivers a continuous, dynamic shot of a presenter holding a smartphone directly to the camera. The viewer experiences a casual, user-generated content style that feels authentic and relatable, drawing immediate attention to the device in the foreground.
As the video progresses, the camera executes a smooth zoom into the phone screen before zooming back out. This movement naturally guides the viewer's eye straight to your digital interface while maintaining the human element of the presenter in the background.
| Item | Fixed in template | You can replace |
|---|---|---|
| Video format | App Showcase | — |
| Duration | 4s | — |
| Aspect ratio | 9:16 | — |
| On-camera mode | With a person on camera | — |
| Subject role | presenter holding customizable phone screen | — |
| Scene | customizable background with person holding smartphone | — |
| Shot structure | medium shot zooming to phone screen | — |
| Camera movement | zoom in to screen and zoom out | — |
| Shot order | single continuous dynamic shot | — |
| Transition | no visible transitions | — |
| Pacing | moderate engaging rhythm | — |
| Visual style | casual user generated content | — |
| Composition | center framed presenter with foreground phone | — |
| Face image | — | Optional |
| App screenshot | — | Required |
| Background image | — | Optional |
| Prompt wording | — | Editable |
| Aspect ratio | — | Default 9:16 |
| Duration | — | Default 4s |
| Resolution | — | Default 1080p |
| Preview sample content | — | Replaced by your own upload |
This template is specifically designed for digital products and services that need a human touch to build trust. By framing the digital interface within a real-world, user-generated context, it bridges the gap between software and everyday utility.
The camera physically zooms in on the smartphone screen during the four-second clip, ensuring your app interface takes up the majority of the frame before zooming back out to show the presenter.
It creates a casual, user-generated content aesthetic that mimics a real person sharing a recommendation on social media, making it highly relatable for viewers.
Other published templates in the same video format.