App showcase
What you provide
- Face reference imageReference for the on-camera faceOptional
- App screenshotScreenshot of the app screenRequired
- Scene imageScene or backdrop referenceOptional
About this template
This template provides a continuous, medium close-up shot of a person holding a smartphone directly toward the camera. The casual, user-generated style creates an immediate sense of authenticity, making the viewer feel like they are receiving a personal recommendation from a friend.
While you customize the actor's face, the environment, and the screen contents, the core composition remains locked. The subject stays center-framed with the phone positioned slightly off-center to ensure your digital interface remains clearly visible throughout the entire sequence.
- 4-second duration
- 9:16 vertical aspect ratio
- Features an on-camera presenter
- Fixed camera with a single continuous shot
- Steady conversational pacing
What the template keeps and what you can replace
| Item | Fixed in template | You can replace |
|---|---|---|
| Video format | App Showcase | — |
| Duration | 4s | — |
| Aspect ratio | 9:16 | — |
| On-camera mode | With a person on camera | — |
| Subject role | person holding smartphone screen to camera | — |
| Scene | simple indoor setting with customizable background | — |
| Shot structure | medium close up shot | — |
| Camera movement | fixed camera | — |
| Shot order | single continuous shot | — |
| Transition | no transition | — |
| Pacing | steady conversational pace | — |
| Visual style | casual user generated content style | — |
| Composition | center framed person with off center phone | — |
| Face image | — | Optional |
| App screenshot | — | Required |
| Background image | — | Optional |
| Prompt wording | — | Editable |
| Aspect ratio | — | Default 9:16 |
| Duration | — | Default 4s |
| Resolution | — | Default 1080p |
| Preview sample content | — | Replaced by your own upload |
Best Products for This App Showcase Template
This template is specifically designed for digital products and mobile applications that benefit from a relatable, human-centric marketing approach. By placing your software in the hands of an on-camera presenter, it bridges the gap between digital interfaces and real-world utility.
- Mobile applications: Perfect for showing off new features, UI updates, or core functionalities in a natural setting.
- Mobile games: Great for displaying gameplay footage while maintaining a casual, streamer-like atmosphere.
- Digital wallets and fintech apps: Builds trust by showing a real person confidently holding the interface.
Frequently asked questions
01How much of the smartphone screen is visible in the shot?
The phone is held slightly off-center in a medium close-up, ensuring the screen takes up enough space to clearly display your app interface while keeping the presenter in frame.
02Does the camera move during the four-second clip?
No, the template uses a fixed camera angle for a single continuous shot, keeping the focus entirely on the presenter and the smartphone screen.
Related keywords
More App showcase templates
Other published templates in the same video format.
