App showcase
What you provide
- Face reference imageReference for the on-camera faceOptional
- App screenshotScreenshot of the app screenRequired
- Scene imageScene or backdrop referenceOptional
About this template
This template delivers a straightforward user-generated content style shot where a person holds a smartphone directly toward the camera. The viewer focuses on the prominent phone screen in the foreground while the presenter remains visible in the center frame, creating an authentic and personal connection.
The core composition of a medium close-up with a foreground device remains consistent across all generations. The steady pacing and static camera work ensure the audience's attention stays locked on the digital interface being displayed.
- 4-second duration
- 9:16 vertical aspect ratio
- Features an on-camera presenter holding a phone
- Single continuous shot with a static camera
- Steady natural pacing with no transitions
What the template keeps and what you can replace
| Item | Fixed in template | You can replace |
|---|---|---|
| Video format | App Showcase | — |
| Duration | 4s | — |
| Aspect ratio | 9:16 | — |
| On-camera mode | With a person on camera | — |
| Subject role | person holding smartphone to camera | — |
| Scene | customizable background environment | — |
| Shot structure | medium close up shot | — |
| Camera movement | static camera | — |
| Shot order | single continuous shot | — |
| Transition | no transitions | — |
| Pacing | steady natural pacing | — |
| Visual style | casual user generated content style | — |
| Composition | center framed subject with foreground phone | — |
| Face image | — | Optional |
| App screenshot | — | Required |
| Background image | — | Optional |
| Prompt wording | — | Editable |
| Aspect ratio | — | Default 9:16 |
| Duration | — | Default 4s |
| Resolution | — | Default 1080p |
| Preview sample content | — | Replaced by your own upload |
Best Products for This Casual App Showcase
This template is designed for digital products and mobile applications that benefit from a personal, word-of-mouth marketing style. By placing the software in the hands of a visible user, it bridges the gap between digital interfaces and real-world utility.
- Mobile games: Shows real gameplay in a natural, hands-on context.
- Utility applications: Demonstrates ease of use through a relatable presenter.
- Social media platforms: Highlights the user interface in a native vertical format.
Frequently asked questions
01How much of the screen does the smartphone occupy in this template?
The smartphone is held in the foreground and takes up a significant portion of the lower center frame, ensuring the app interface is clearly legible to the viewer.
02Can I change the environment behind the person holding the phone?
Yes, the background is a fully replaceable slot, allowing you to set the scene in an office, a living room, or any environment that matches your app's target audience.
Related keywords
More App showcase templates
Other published templates in the same video format.
