作者：adsturbo.ai｜发布日期：September 16, 2026｜更新日期：September 16, 2026
If you are wondering how to upload a video to an Amazon product listing, the main route is through Seller Central’s Catalog → Upload and Manage Videos tool. You can upload an MP4 or MOV file, connect it to one or more ASINs, select the video type and language, add a thumbnail, and submit it for Amazon’s review.
Amazon also provides an alternative path through Catalog → Upload Images → Image Manager. The exact options available can vary by account eligibility, brand status, and the type of content you want to publish.
What type of Amazon listing video can you upload?
An Amazon product listing video is a video attached to a product detail page to demonstrate the product, explain how it works, answer common questions, or introduce the brand. It is different from a Sponsored Brands video ad because it appears as product-page content rather than a paid advertising placement.
Amazon identifies several common video types:
- Product overview
- Unboxing
- How-to
- Setup
- Troubleshooting
- Brand story
- Other
A listing video can show product scale, operation, installation, packaging, materials, or use cases more clearly than static images. Amazon says product videos may appear in the main media block, in the product page’s video section, and in some search or shopping experiences.
For sellers, the most useful approach is to match the video type to a specific buying question. For example, a kitchen appliance video should demonstrate operation and cleaning, while a clothing video should focus on fit, fabric movement, and close-up details.
How to upload a video to an Amazon product listing in Seller Central
The standard upload process takes place in Seller Central.
- Sign in to your Amazon Seller Central account.
- Open Catalog from the main navigation.
- Select Upload and Manage Videos.
- Choose Upload video.
- Select the video file from your computer.
- Enter a descriptive video title.
- Add the relevant ASIN or ASINs.
- Decide whether to include the product’s related variations.
- Choose the video type.
- Select the brand association and video language.
- Review the automatically generated thumbnail or upload a custom thumbnail.
- Select Submit.
Amazon’s official shoppable product video instructions describe this workflow and the required fields.
A single video can be assigned to multiple relevant products. You can also upload multiple videos to one listing, although Amazon states that a listing can have up to four shoppable videos.
Alternative upload path: Image Manager
You may also upload a listing video through Image Manager:
- Go to Catalog.
- Select Upload Images.
- Choose the relevant product.
- Open the Videos tab.
- Upload the video and complete the same metadata fields.
- Submit the asset for review.
This route can be convenient when you are already managing product images for a specific ASIN.
What are Amazon product video requirements?
Amazon’s published requirements can change, so confirm the current specifications inside Seller Central before exporting your final file. The requirements listed in Amazon’s current guidance include:
| Requirement | Published guidance |
|---|---|
| File formats | MOV or MP4 |
| Maximum file size | Up to 5 GB |
| Resolution | Up to 1080p; highest available quality recommended |
| Video length | 1 to 12 minutes |
| Thumbnail formats | JPG, PNG, GIF, or BMP |
| Video placement | Main media block, video section, and other eligible shopping surfaces |
A practical production target is usually shorter than the maximum. A focused 30- to 90-second product video can explain one main benefit without forcing shoppers to wait through a long introduction.
The first few seconds matter most. Show the product, the problem it solves, or the most important action immediately. Avoid opening sequences that only display a logo, long title animation, or unrelated lifestyle footage.
Why might your video not appear in the main image block?
Uploading and publishing are not always the same thing. Amazon reviews submitted videos before they become visible, and Amazon says approved videos typically appear within three days. Review periods may be longer during peak shopping seasons.
Placement also depends on the listing’s image count. Amazon states that a video may appear in the main media block when the product has fewer than six images. If the video is approved but not visible in that area, check these points:
- The video status is Published, not Processing or Rejected.
- The ASIN is correct.
- The product has fewer than six images if main-block placement is important.
- The video is assigned to the correct variation.
- The thumbnail and metadata were submitted successfully.
- The account and brand meet Amazon’s eligibility requirements.
If Amazon marks the video as rejected, open the video record in Seller Central and review the stated reason before uploading a revised version.
How should you structure a video for better product-page performance?
A useful listing-video structure is the 5-part Product Proof Framework:
- Recognition: Show the product clearly in the first two to five seconds.
- Problem: Identify the shopper’s likely concern or use case.
- Demonstration: Show the product performing the relevant action.
- Proof: Add a close-up, comparison, measurement, or real-use example.
- Next step: End with a clear reminder of what the product includes or who it is for.
This framework adds value beyond the basic upload instructions because it connects production decisions to Amazon’s buying context. Product-page videos are not simply shortened social ads. They should reduce uncertainty at the moment a shopper is comparing products.
For example, instead of saying “premium leakproof design,” show the container being tilted, opened, cleaned, and placed in a bag. A demonstration gives the claim context and helps shoppers understand how the product behaves.
For more creative planning, see this guide to turning product features into ecommerce video ads.
What should you check before submitting the video?
Use this pre-upload checklist:
- The product shown matches the ASIN exactly.
- The video does not feature a competing product unnecessarily.
- Claims are accurate and supported by the product.
- Text overlays are readable on mobile screens.
- Important information is not hidden by interface controls.
- Audio is clear, but the video also works with sound off.
- Captions are included when speech carries important information.
- Branding is consistent with the product detail page.
- Music, footage, and creator content are properly licensed.
- The opening frame clearly shows the product.
Captions are especially useful because many shoppers watch video without sound. AdsTurbo’s automatic captions workflow for ecommerce video ads can help create time-synchronized subtitles for repurposed product footage.
If your source video is low-resolution or heavily compressed, an upscaling pass may improve clarity before upload. However, enhancement cannot reliably fix missing product details, poor lighting, or incorrect footage. Start with a clean product demonstration whenever possible.
Listing video versus Amazon A+ Content video
These two formats serve different purposes.
| Format | Main location | Best use |
|---|---|---|
| Listing video | Product media area and video section | Demonstrating the product and answering purchase questions |
| A+ Content video | Enhanced content section on the detail page | Explaining brand story, product benefits, and comparison context |
| Sponsored video ad | Paid advertising placement | Driving traffic or sales from Amazon ad placements |
Amazon’s A+ Content overview explains that eligible sellers can use enhanced content modules, including video-related experiences. A+ Content should complement the listing video rather than repeat it word for word.
A strong setup might use a product demonstration in the main media block, then use A+ Content to explain the brand’s design process, product range, or comparison between models.
Frequently asked questions
Can any Amazon seller upload a product listing video?
Access depends on Amazon’s eligibility rules and account status. Amazon has described access for sellers associated with an enrolled brand and for sellers who have been active for at least three months. Check the video upload option in your own Seller Central account because eligibility can vary.
What is the best format for an Amazon product video?
MP4 is a practical default, while MOV is also supported in Amazon’s published guidance. Export at the highest reasonable quality, up to 1080p, and keep the file within Amazon’s size and duration limits.
How long does Amazon take to approve a listing video?
Amazon says approved videos typically appear within three days, but review can take longer during holidays or other high-volume periods. Monitor the status in Upload and Manage Videos.
Can one video be used for several product variations?
Yes. During upload, you can enter relevant ASINs and enable the option to include related product variations when appropriate. Make sure the same video accurately represents every assigned variation.
Why was my Amazon video rejected?
Common causes can include inaccurate product representation, policy-sensitive claims, poor technical quality, unsuitable content, or incorrect ASIN association. Review Amazon’s rejection reason in Seller Central, correct the specific issue, and resubmit.
