Amazon Product Video Size: Specs for Listings and Sponsored Ads

作者：adsturbo.ai｜发布日期：2026年9月16日｜更新日期：2026年9月16日

Amazon product video size depends on where the video will appear. A product detail page video can be 1–12 minutes and up to 5 GB, while Sponsored Products video requires at least 7 seconds and Sponsored Brands video is limited to 6–45 seconds. The safest working master for most Amazon placements is 1920 × 1080 pixels, 16:9, MP4, and H.264.

What is the correct Amazon product video size?

For most sellers, the correct starting format is 1920 × 1080 pixels at a 16:9 aspect ratio. However, Amazon does not use one universal video specification: listing videos, Sponsored Products videos, and Sponsored Brands videos have different limits and creative policies.

Amazon’s official shoppable video requirements specify MP4 or MOV files, up to 1080p resolution, a maximum file size of 5 GB, and a duration between 1 and 12 minutes. The documentation does not present one mandatory pixel dimension for every listing video, so exporting a clean 1920 × 1080 file is a practical compatibility choice rather than a universal listing-only rule.

Amazon listing video dimensions and requirements

A product detail page video, also called a shoppable video, is designed to demonstrate how a product looks, works, or fits into a customer’s routine. It is not the same asset as a short paid video ad.

Amazon currently lists these core requirements:

• File format: MP4 or MOV
• Resolution: Up to 1080p; the highest available quality is recommended
• File size: Maximum 5 GB
• Duration: 1–12 minutes
• Thumbnail: System-generated or custom JPG, PNG, GIF, or BMP

Amazon allows sellers to upload videos through Catalog → Upload and Manage Videos or through Image Manager. A video can be associated with one or more ASINs and assigned a type such as product overview, unboxing, how-to, setup, or troubleshooting.

A detail page can support up to four shoppable videos per ASIN. For a video to appear in the main media block, Amazon says the product must have fewer than six images. If a published video does not appear above the fold, check both the image count and the video status in Seller Central.

For the creative itself, a useful listing structure is:

1. Show the product and its primary benefit immediately.
2. Demonstrate the main use case.
3. Clarify a feature that is difficult to explain with images.
4. Show dimensions, included accessories, setup, or usage details where relevant.
5. End without cutting off spoken or written information.

Amazon states that many effective shoppable videos are 30–90 seconds, even though the technical limit extends to 12 minutes. That distinction matters: the upload limit describes what Amazon accepts, while the shorter range is often more suitable for fast-moving product research.

For sellers producing listing videos from existing assets, How to Upload a Video to an Amazon Product Listing covers a practical upload workflow and content preparation considerations.

Sponsored Products video size and format

Sponsored Products video is a feature-focused advertising format attached to a Sponsored Products campaign. Its purpose is to explain one ASIN’s benefits, functions, or use cases—not to present a broad brand story.

Amazon’s current US documentation lists:

• Recommended resolution: 1920 × 1080 pixels
• Layout: Horizontal 16:9
• Duration: 7 seconds or longer
• Format: MP4 or MOV
• File size: 500 MB or less
• Audio: Audio is not supported; uploaded audio will be removed

Amazon also says sellers can upload one to five product feature videos per product in an ad group. Each video needs a feature title of up to three words and 15 characters, plus an optional description of up to six words and 55 characters.

This creates an important difference from a listing video: a long upload may be clipped according to placement, shopper intent, or feature relevance. Therefore, do not hide the key benefit at the end of a two-minute file. Put each feature in a self-contained segment that still makes sense if Amazon displays only part of the video.

Sponsored Products videos should also:

• Keep the product visible and central.
• Make the product occupy at least 50% of the frame.
• Show the product in use where possible.
• Avoid blurry frames, slideshows, letterboxing, emojis, and unsupported branding.
• Avoid “talking head” content that depends on narration to explain the product.

Amazon’s Sponsored Products video guide also notes that vertical 9:16 availability is associated with 2026. Because rollout and placement eligibility can vary, check the Ads Console for the specific US campaign before preparing a vertical-only asset.

Sponsored Brands video dimensions and specifications

Sponsored Brands video is a shorter, brand-led format that can direct shoppers to a product detail page or Brand Store. Unlike Sponsored Products video, it supports audio, although the video starts muted by default in the ad experience.

The official Sponsored Brands video specifications are:

• Supported dimensions: 1280 × 720, 1920 × 1080, or 3840 × 2160 pixels
• Aspect ratio: 16:9 only
• Duration: 6–45 seconds
• File size: 500 MB or less
• Format: MP4 or MOV
• Video codec: H.264 or H.265
• Frame rate: Approximately 23.976–30 fps within Amazon’s listed options
• Audio codec: PCM, AAC, or MP3
• Audio bitrate: At least 96 kbps
• Audio sample rate: At least 44.1 kHz

Amazon recommends keeping Sponsored Brands videos to 20 seconds or less, even though 45 seconds is permitted. The creative should communicate the product’s relevance quickly, work without sound, and avoid placing important text or visual information in the lower-right safe area.

A strong Sponsored Brands structure is different from a listing video:

• First 2–3 seconds: Product or problem-focused visual hook
• Middle: One clear benefit or demonstration
• Final seconds: Brand name, logo, and a simple end card

Do not treat a Sponsored Brands video as a compressed product tutorial. Its job is to create enough interest for the shopper to visit the product page or Brand Store.

One master video, three Amazon cuts

A practical production framework is to create one 1920 × 1080, 16:9 master and derive three placement-specific versions:

This approach reduces rework, but the files should not be identical. A listing video may need 30–90 seconds of explanation. A Sponsored Products asset should make each feature independently understandable. A Sponsored Brands cut should deliver its central message in the first few seconds and remain legible with muted audio.

For multilingual campaigns, AdsTurbo can help sellers create localized video versions with tools for video translation, subtitles, lip sync, face swap, and video upscaling. Its Video Subtitle tool can generate synchronized captions and export either a video with embedded subtitles or a separate subtitle file. These capabilities are useful when the same product needs different language versions, but every localized file should still be reviewed against the target Amazon marketplace’s advertising policies.

Amazon video upload checklist

Before uploading, verify the following:

1. Placement: Listing, Sponsored Products, or Sponsored Brands.
2. Canvas: 1920 × 1080 is the safest general-purpose master.
3. Aspect ratio: Use 16:9 unless the specific Ads Console placement confirms another format.
4. Duration: Meet the placement minimum and avoid unnecessary runtime.
5. File size: Stay below 5 GB for listings and 500 MB for sponsored video ads.
6. Format and codec: Export MP4 with H.264 unless Amazon’s placement requirements indicate otherwise.
7. Sound: Remove essential meaning from the audio track for Sponsored Products; add readable captions when appropriate.
8. Framing: Avoid black bars, blurry footage, and text in platform overlays or safe-area zones.
9. ASIN accuracy: Ensure the product shown matches the ASIN and selected variation.
10. Thumbnail: Choose a frame that communicates the product and its benefit without relying on playback.

For sellers adapting one creative across Amazon, TikTok, Reels, and Shorts, an ecommerce video ad resizing workflow can help create platform-specific exports while preserving the product’s focal area. For new sellers starting with only a product image, Amazon listing video creation provides a more direct path from product asset to upload-ready content.

Frequently asked questions

Is 1920 × 1080 the best Amazon product video size?

Yes, 1920 × 1080 pixels is the safest general-purpose export for Amazon video work. It matches the recommended resolution for Sponsored Products video and is accepted as one of the supported dimensions for Sponsored Brands video.

Can an Amazon listing video be vertical?

Amazon’s listing documentation does not establish one universal vertical-video rule in the requirements summarized above. For paid placements, eligibility can differ. Use 16:9 as the default and verify any 9:16 option inside the relevant US Seller Central or Ads Console workflow.

What is the maximum Amazon product video file size?

The maximum is 5 GB for shoppable product detail page videos. Sponsored Products and Sponsored Brands video ads have a smaller limit of 500 MB.

Should Amazon product videos have sound?

Sound can be used for listing videos and Sponsored Brands video, but the message should remain understandable without it. Sponsored Products video submissions are listed as no audio, and Amazon says any uploaded audio will be removed.

How long should an Amazon product video be?

Use the technical limits as boundaries, not targets. A focused listing video often works well at 30–90 seconds, while Sponsored Brands recommends 20 seconds or less. Sponsored Products videos must be at least 7 seconds and should focus on a specific feature.