By adsturbo.ai ｜ Published 2026-10-08 ｜ Updated 2026-10-08
Amazon Brand Story video specs are often misunderstood because Brand Story and Premium A+ Content are different modules. Brand Story is designed for brand history, values, product links, images, text, and carousel content. Video belongs to Premium A+ Content, which provides dedicated video modules with separate file, resolution, duration, and preview-image requirements. (m.media-amazon.com)
Does Amazon Brand Story support video?
No. Amazon Brand Story is not the same as a Premium A+ video module. In Amazon’s current public A+ Content materials, Brand Story is described as a section under “From the brand” that supports images, text, carousels, and links to products or the Brand Store. Premium A+ is the content type that adds video, interactive hotspots, larger images, navigation carousels, and enhanced comparison features. (m.media-amazon.com)
This distinction matters because sellers often search for a “Brand Story video upload” field and cannot find one. The issue is usually not a missing permission or a bad file. It is a module-selection problem:
| Amazon content type | Primary purpose | Video support | Typical location |
|---|---|---|---|
| Basic A+ Content | Product benefits, features, text, images, charts | No dedicated video module | Product Description |
| Brand Story | Brand mission, origin, values, and product discovery | No dedicated video module in Amazon’s public guide | From the brand |
| Premium A+ Content | Rich product education and visual merchandising | Yes | Product Description |
Amazon’s A+ quick guide lists Brand Story separately from Basic and Premium A+, with Brand Story supporting up to 19 pre-formatted cards while Premium A+ supports video and other advanced modules. (sellercentral.amazon.com)
What are the correct Premium A+ video specifications?
For Premium A+ video, use an MP4 file, keep the file at or below 200 MB, and export at least 960 × 540 for the Premium Full Video module or 800 × 600 for Premium Video with Text. Amazon’s public Premium A+ module guide also lists a maximum video length of 180 seconds for these modules. (m.media-amazon.com)
| Premium A+ module | Minimum video resolution | Maximum file size | Maximum length | Preview image |
|---|---|---|---|---|
| Premium Full Video | 960 × 540 | 200 MB | 180 seconds | 1464 × 600 minimum |
| Premium Video with Text | 800 × 600 | 200 MB | 180 seconds | 800 × 600 minimum |
The Full Video module is suited to showing how a product works, moves, assembles, or performs in real use. The Video with Text module is better when the video needs supporting copy, such as a short explanation of a product benefit or usage scenario. (m.media-amazon.com)
Amazon’s guide specifies .mp4 only for these Premium A+ video modules. It also lists PNG, JPG, or JPEG for the preview image. Because Amazon can update module rules and validation inside Seller Central, the upload interface should be treated as the final checkpoint if it displays a newer requirement. (m.media-amazon.com)
What size should the Premium A+ cover image be?
The correct preview image depends on the Premium A+ video module: use at least 1464 × 600 pixels for Premium Full Video and at least 800 × 600 pixels for Premium Video with Text. The preview image is not optional design decoration; it is the visual fallback customers may see before interacting with the video. (m.media-amazon.com)
A practical production rule is to create the preview image as a separate asset rather than extracting a random frame. The frame should:
- Show the product clearly.
- Avoid tiny text that becomes unreadable on mobile.
- Match the first visual beat of the video.
- Avoid claims, price messaging, and promotional language that the video does not substantiate.
- Preserve the product’s proportions and recognizable details.
This is an important difference between a technical “valid” file and a useful A+ asset. A video can pass the resolution check while its preview image creates confusion because it shows a different product angle, a cluttered frame, or an unreadable headline.
How should sellers choose between Brand Story and Premium A+?
Use Brand Story to explain why the brand exists; use Premium A+ video to demonstrate why the product is worth buying. Combining both can create a clearer page structure: Brand Story builds context, while Premium A+ handles product education and purchase objections. Amazon specifically positions Brand Story around brand history, values, mission, product discovery, and links to other catalog items. (sell.amazon.com)
A useful content map is:
- Brand Story: founder motivation, sourcing philosophy, brand mission, product family, and links to related products.
- Premium Full Video: assembly, operation, before-and-after use, or a close demonstration.
- Premium Video with Text: a short product explanation supported by headline and body copy.
- Premium comparison table: differences between models, sizes, colors, or bundles.
- Premium Q&A: answers to recurring questions that may otherwise lead to hesitation or returns.
This separation prevents a common mistake: using a brand manifesto where shoppers need a demonstration. If the product is technical, visual, or difficult to understand from static images, the video should focus on reducing one specific purchase barrier.
A rejection-avoidance workflow for Amazon A+ video
The safest workflow is to validate the module first, export to its minimum technical specification, then review the asset as a mobile shopping experience. Do not begin by designing one universal video and assuming it will fit every Amazon placement.
1. Select the module before editing
In A+ Content Manager, confirm whether the destination is Premium Full Video or Premium Video with Text. Their minimum dimensions and preview-image specifications differ. A file that works for one module may not be suitable for another.
2. Export a conservative master
For broad compatibility, export:
- MP4 container
- H.264 video codec
- Progressive scan
- Clear product visibility
- Sufficient bitrate to avoid compression artifacts
- A separate JPG or PNG preview image
The public Premium A+ guide confirms the MP4 requirement and module-specific resolution, size, and duration limits. (m.media-amazon.com)
3. Build for silent and mobile viewing
Amazon’s other video guidance emphasizes concise storytelling, readable on-screen text, and content that works when autoplay begins without sound. Those principles are useful for A+ as well, even though Sponsored Brands video is a different placement. (advertising.amazon.com)
For an ecommerce product video, show the product or outcome immediately. A practical sequence is:
- Product and use case.
- One visible problem or customer task.
- Demonstration of the relevant feature.
- Result or finished state.
- Brand sign-off without overwhelming the product proof.
4. Check the preview image separately
The preview image should not rely on a video frame with motion blur, subtitles, or a person blocking the product. Create a still image that remains understandable when reduced on a phone.
5. Review claims and rights
Before submission, verify product accuracy, music and footage rights, talent permissions, packaging details, and every claim shown in text or voiceover. Amazon’s A+ guidance also warns against low-quality, watermarked, unreadable, or misleading visual content. (kdp.amazon.com)
A practical creative workflow for ecommerce sellers
For sellers producing many product variations, the most efficient approach is to treat the video as a reusable proof asset rather than a one-off brand film. Create one core demonstration, then adapt the opening, product angle, captions, and preview image for different ASINs.
AdsTurbo can support this production workflow with product video generation, video subtitles, background replacement, video translation, AI upscaling, and clip-by-clip editing. Its Product Video workflow accepts JPG or PNG product images, while Video Subtitle can generate synchronized captions and export either a captioned video or a separate subtitle file.
For sellers working from existing footage, AdsTurbo’s AI Upscaling can help improve low-resolution or heavily compressed video, while translation and lip-sync tools can support localization for different markets. These tools do not replace Amazon’s review requirements, but they can reduce the time needed to prepare multiple creative versions. You can also review the solo ecommerce video production workflow or the AI video dubbing and lip-sync QA guide when adapting footage for broader campaigns.
Common questions about Amazon Brand Story video specs
Can I upload an MP4 directly into Brand Story?
No. Brand Story is intended for brand-oriented images, text, carousel content, and product or Store links. For video, use an eligible Premium A+ video module instead. (sell.amazon.com)
Is 1920 × 1080 required for Premium A+ video?
Not according to Amazon’s public Premium A+ module guide. It lists 960 × 540 minimum for Premium Full Video and 800 × 600 minimum for Premium Video with Text. Always confirm the live module uploader before submission because Amazon may change validation rules. (m.media-amazon.com)
What is the maximum Premium A+ video file size?
The public guide lists a maximum of 200 MB for the Premium Full Video and Premium Video with Text modules. (m.media-amazon.com)
How long should an A+ product video be?
Amazon’s guide allows up to 180 seconds for the listed Premium video modules, but its own guidance recommends keeping the core message concise. For most ecommerce demonstrations, a focused 10–30-second edit is easier to understand than a long brand film. The correct length depends on how many product actions must be shown.
Can I use the same video for Sponsored Brands and Premium A+?
Sometimes, but do not assume the specifications are interchangeable. Sponsored Brands video has separate requirements, including 16:9 dimensions, 6–45 seconds duration, and a 500 MB maximum file size. Premium A+ uses module-specific rules, so create a placement-specific export when necessary. (advertising.amazon.com)
